These guidelines establish the standards for using the Velocity Xperiences (VX) brand assets, ensuring consistency, clarity, and strength across all global communications, media, and events.
I. The Brand Foundation
Company Overview
Velocity Xperiences Global LLC is a leading international digital media and events company with a dynamic and growing portfolio of over 50 events across 12 vital industries, including Energy, Technology, Mobility, Agriculture, and Real Estate. We connect global leaders and innovators through high-impact media and world-class event experiences.
Brand Promise
To accelerate industry progress by delivering unparalleled access, knowledge, and connection through highly dynamic and valuable event and media platforms.
Core Values
| Value | Description |
| Velocity | We operate with speed, agility, and a forward-thinking approach, reflecting the fast pace of the industries we serve. |
| Excellence | We are committed to producing world-class events and digital media, ensuring every Xperience is executed to the highest standards. |
| Global Reach | We maintain a broad, international perspective, fostering diverse connections and facilitating business across continents. |
| Innovation | We continually evolve our platforms and formats, integrating the latest technology to deliver cutting-edge content and engagement. |
Tone of Voice
The VX voice should be:
- Dynamic & Confident: Reflecting the energy of the event industry and the ambition of the global industries we cover.
- Expert & Insightful: Positioning VX as a thought leader and reliable source of industry knowledge.
- Professional & Premium: Maintaining a sophisticated and authoritative style suitable for high-level B2B communication.
- Forward-Thinking: Always focused on the future, innovation, and what’s next.
II. Logo Usage
The Velocity Xperiences logo is the most identifiable representation of the brand. It consists of the stylized VX icon and the logotype “Velocity Xperiences”.
A. Primary Logo (Full Color)
The primary logo utilizes the two core brand colors: VX Green and VX Gold.
Logo components:
- Icon: Stylized ‘V’ (Green) and ‘X’ (Gold).
- Logotype: Velocity (Green) and Xperiences (Gold).
B. Color Variations
| Variation | Usage |
| Monotone White | Used on dark backgrounds, photography, or corporate-approved brand colors (e.g., industry-specific blues). |
| Monotone Black | Used on light backgrounds where color is not available (e.g., standard print documents, faxes, certain sponsorships). |
C. Clear Space & Minimum Size
| Rule | Description |
| Clear Space | Maintain a minimum clear space around the logo equal to the height of the letter ‘V’ in “Velocity.” No graphic elements, text, or edge of a frame should intrude into this zone. |
| Minimum Size | For print, the logo should never be smaller than 1 inch wide. For digital screens, the logo width must be a minimum of 150 pixels to ensure legibility of the logotype. |
D. Unacceptable Uses (Do Not)
- Do not distort, rotate, or alter the proportions of the logo.
- Do not change the logo colors (except for approved monotone variations).
- Do not place the logo on a background that clashes or reduces legibility.
- Do not separate the icon from the logotype unless using the icon as a standalone element only in approved small digital applications (e.g., app icon, favicon) and with prior approval.
III. Color Palette
The brand’s colors convey professionalism, wealth (of knowledge and opportunity), and growth.
A. Primary Colors
| Color | Name | HEX Code | RGB | CMYK (Print) |
| VX Green | Corporate Primary | #005930 | 0, 89, 48 | 90, 30, 90, 45 |
| VX Gold | Accent/Premium | #C39C46 | 195, 156, 70 | 25, 38, 80, 10 |
B. Secondary Palette
These colors are used for backgrounds, body text, and UI elements.
| Color | Name | HEX Code | Usage |
| White | Base Background | #FFFFFF | Primary background color and negative space. |
| Dark Gray | Body Text/Shadow | #1A1A1A | Main text color (preferred over pure black for digital readability). |
| Light Gray | UI/Dividers | #EFEFEF | Dividers, secondary backgrounds, and subtle borders. |
IV. Typography
Typography must be clean, modern, and highly legible, supporting the brand’s expert and dynamic image. We recommend using readily available and licensed-for-commercial-use sans-serif typefaces.
A. Primary (Headlines & Titles)
- Font Recommendation: Montserrat or Oswald
- Usage: High-impact headlines, section titles, major calls-to-action.
- Weight Focus: Bold, SemiBold, or Black weights.
B. Secondary (Body Text & Supporting Content)
- Font Recommendation: Open Sans or Roboto
- Usage: All body copy, captions, subheadings, and detailed information.
- Weight Focus: Regular and Semibold weights to ensure maximum readability in print and digital formats.
C. Digital/Web Fallback
For web and digital platforms where custom fonts may fail to load, use the following standard font stack: Arial, Helvetica, sans-serif.
V. Imagery and Photography
Visual content should immediately reflect the scale, diversity, and quality of the VX brand.
A. Style
- Focus on People: Images should feature diverse, professional individuals engaged in discussion, learning, or networking at high-quality event settings.
- High-Quality & Sharp: Always use high-resolution, professional-grade photography. No blurry or low-quality stock imagery.
- Industry Specific: When promoting a specific event (e.g., Energy or Mobility), the imagery should clearly feature relevant industry technologies and professionals.
- Dynamic and Energetic: Utilize natural lighting, rich colors, and dynamic angles that convey movement, engagement, and the ‘Velocity’ of the brand.
B. Graphic Overlays
- Use brand colours (VX Green and Gold) as accent overlays, gradients, or filters on photography only where it enhances the brand identity without obscuring the subject.
- Data Visualizations: All charts, graphs, and infographics should utilise the primary and secondary color palette to maintain consistency and professionalism.
VX Markets Logo, VX Connect Logo, VX Forums Logo, VX Times Logo, VX Select Logo, VX Creative Logo, VX Tickets Logo, VX Social Logo, VX Rise Logo, and VX Live Logo are owned by Velocity Xperiences Global LLC, registered in Delaware, United States of America . @2025 All Rights Reserved.